I moved to Bali, Indonesia in 1997 for the waves—and quickly fell in love with the place. At the time, I was a sponsored surfer, but money was never consistent. Whenever I needed cash, I’d sell whatever I had, sunglasses, a surfboard, anything just to get by. That lifestyle got old fast.

So I made a decision, I sold off most of my possessions, keeping only what truly mattered—my magic surfboards and a few pairs of boardshorts.

Next door to where I was living was a small, family-owned apparel factory. Over time, I became close with the family, and what started as simple conversations turned into a genuine friendship. When I finally saved enough money, I went to them with the idea of starting an apparel company and they helped me produce my first collection in 1998. From there, everything changed—and as they say, the rest is history.

Island Daze started as a way to survive and ended up becoming my destiny.

From day one, Island Daze has stood for one thing above all: taking care of our clients—no matter their size. We are committed to delivering the highest quality, innovative styles, and exceptional value in every product we create.

What sets Island Daze apart from other private label is our core values. With 28 years of experience behind us, we’ve built a reputation on trust, consistency, and relationships. We believe in having the best team in the business and treating them like family.

You learn the most about life and business during hard times and challenges. Stay aware and present—because one day, you’ll look back and realize those were some of the best moments of all.

What Island Daze means to me is, authentic, evolving, and grounded in legacy and I’m truly proud of what has become of that gamble I took in 1998.

Our vision is to grow organically while staying true to our surf culture, continuing to evolve without ever becoming complacent. With exciting things in motion, the future has never looked brighter.

I was introduced to Abe Allouche and Pancho Sullivan in early 2016, when they shared their vision for Island Daze. Joining the company was one of the best decisions I’ve made in my career. Presenting our private labeling program to retailers quickly proved to be a recipe for rapid growth and long-term, successful partnership and relationships that continue to thrive today.

Island Daze represents high-quality, on-trend products paired with an exceptional pricing and margin structure. What truly sets us apart is our hands-on approach—from our highly skilled art department and embellishment teams to customer service and warehouse back stocking support. This integrated model has positioned Island Daze as a true industry leader in private label, delivering unmatched value to our partners.

I began my career in the action sports industry in 1985, starting at Quiksilver in the warehouse shipping orders at age 20. That hands-on introduction led to an opportunity as a sub-representative for Los Angeles County under Willy Morris, an ex–pro surfer and influential mentor who helped shape my career.

I went on to become a sales representative and later joined Volcom Clothing, where I served as the Southern California sales rep for over 10 years. I eventually moved in-house to manage key national accounts, including PacSun, Zumiez, Tillys, Nordstrom, Dillard’s, and Macy’s.

In April 2025, I joined Island Daze as Vice President of Sales. The brand represents everything that originally drew me to this industry—premium-quality products, authentic relationships, and a strong sense of community. Island Daze is still owned and led by its original founder, Abe Allouche, whose commitment to supporting retailers and employees continues to drive the company’s success.

I got started in the industry as a sponsored athlete and began working with the design teams and was very involved with product development. I really enjoyed the process of evaluating different fabrics, fits and working to improve functionality. I transitioned into sales and marketing in 2010 and love being a part of the Island Daze product development and sales team. It is truly rewarding to build programs with retailers who understand the power of their own brand.

I have watched Island Daze evolve since its inception 28 years ago. To see how far it has come as a company and to watch the team that has organically come together is very impressive. There is a serious wealth of product knowledge with some of the top sales representatives in the industry. Being part of such an esteemed group is exciting. The feedback is directly reflected in the product line, and it is having a very positive impact on retailers and their ability to have control over the product. With so many brands selling online or through off price channels it means a lot to me to offer a program that retailers can trust will not be undercutting them the minute their product hits the floor.

I officially transitioned into the industry on my 26th birthday. I knew a full-time surfing career wasn’t going to be sustainable long-term, so I made a conscious decision to plan my next chapter early. I reached out to my accessory sponsor at DAKINE and proposed that they bring me on as a team manager role they already knew they needed to create. They took a chance on me, and I got the job.

Over the next decade, I grew within the company and eventually led global surf marketing. In 2022, I felt it was time to bet on myself and pursue a long-standing dream of building something of my own. That’s when I founded Uncles Movement, a brand rooted in mindset, longevity While building the startup, Pancho Sullivan reached out about partnering to represent the state of Hawaiʻi. The timing and alignment were perfect. I was already working closely with Island Daze through Uncles Movement, and I genuinely believed in the product. The quality, values, and attention to detail matched exactly what I was striving to achieve with my own brand, making the partnership a natural next step in the journey.

To me it means Ohana, plain and Simple. It represents a true collaborative effort. We genuinely work as a team, from the valuable input of the reps to the R&D investment Abe has poured into the brand, to the strategic partnerships our in-house team has built together. All of it directly reflects the success I’ve experienced during my time with Island Daze.

Private label is one of the most powerful ways to promote and grow a brand, and our role is to help elevate those brands through premium quality, thoughtful design, and a shared commitment to doing things the right way.

Started by having a clothing line in college that we were selling into surf shops. My best friend, Greg Levy, a rep at Island Daze, told me that I am already a sales rep so I started to work as a sub-rep for O’Neill.

To me, Island Daze represents the perfect bridge between high-end quality clothing and attainable growth for brands, retailers, and companies. I’m proud to be part of a company that can help showcase our account’s unique identity through premium private label products, all while maintaining accessible minimums with high margins in amazing products. Our success is a direct reflection of the incredible synergy between our office, production, and sales teams. We work with small mom and pop retailers to large scale multi-national companies.

Started packing boxes when I was 14 years old at 17th Street Surf Shop’s warehouse here in Va Beach, VA. Then I graduated to a store sales grommet. Moved to California after graduating from school, moved back to Va Beach and rejoined the 17th Street family as a buyer and surf school manager. I spent almost a decade as a buyer, surf team manager and surf school operator for 17th Street before I hit the road as a sales rep in 2009 or was it 2010…

Since joining Island Daze, I can honestly say I haven’t seen another brand with a closer-knit sales force, in-house sales ops and manager/owner team. The ID product speaks for itself, but what is really fulfilling is helping the ID accounts build their own brand and be proud to share it with their customers…

I got my start in the industry working at Sunshine House surf (and skate) shop. After college I worked at Chauncey’s surf shop in Ocean City, MD and got into the rep game working for a new skate shoe brand, Axion Footwear.

Island Daze has been a great opportunity and a lot of fun to work for. Private label is an important part of a shop’s product mix and Island Daze is the leader in this category. It’s independently owned by Abe, a guy that sincerely cares about product, the business, his accounts and his crew.

I got my start in the industry by working at my dad's surf shop, The Watershed, in Wakefield, Rhode Island. From there, I did customer service at Surf Hardware. I got my first sales rep job at O'Neill in 2006 and began working for Island Days in 2019

Island Daze seamlessly merges style and quality with customization. They are truly the private label leaders!

After working for a few years at Helly Hansen retail store while in college, I became a buyer and then eventually regional sales rep for about 5 years. I then moved over to GL Sales and have been repping Island Daze for last 10 years and been awesome to see how far we have come.

Quality + Value- love being sample size and being able to put the product to the test day in and day out. I’m very hard on my gear so nice to see it hold up and perform under all conditions. With cost of everything going up, I appreciate Island Daze keeping pricing at an affordable spot that is appealing to wide array of customers.

I got my start in the industry back in 2008 working as a shop kid at a ski and outdoor shop in the Upper Peninsula of Michigan. It was there that I was fortunate enough cross paths with my old mentor and boss who helped me start my repping career in 2011. Since then, I’ve sold most every category of products under the sun to my specialty retail partners here in the Midwest.

Island Daze is a powerful tool that many retailers don’t even know exists. The power to control your own product, be as creative as you want, and offer your customers a premium product all while making bigger margins? To me, Island Daze means a one stop solution to the biggest issues most retailers have.

Worked in a Ski and Windsurf Shop and was offered a job as a rep.

Throughout my career, this is one of the best companies I have ever represented. From styling, quality, on point design, and great margins for the retailers. From start to finish Island Daze is exceptionally professional.

Specifically, as a rep, I was informed that Brixton was looking for a new rep as I still had an active account and things snowballed from there after I expressed my interest.

First and most important, the product is top notch. The work Abe puts into the line really separates Island Daze from the pack. Every season, Abe and the team keep raising the bar. Part of that is the ability to take the rep feedback and cater to the line to what our retail partners need. The line can really work for anyone and any type of business!

After hurricane Maria we had the agency already up and running and needed help to grow and I was already in the sales industry, so it made sense for us to start working our agency together.

The opportunity to bring our customers the best qualities or a lower price. I love being able to provide customers with the best alternative for private label out there. We’ve been around and seen a lot, and the quality is amazing. 

I worked in skate and snowboard shops in high school and college. While working there I met Tim Snail, our Volcom rep in NW. My senior year of college I got an internship with Tim which became my job after graduation.

I got started with Island Daze because of Mike Magiera. We worked together as reps at Volcom for many years. When the previous ID reps in NW decided to scale back their agency and move on from ID, Mike reached out to me with the opportunity.

Two words sum up Island Daze for me: value add. Having worked in the private label space for many years, I know how difficult it can be to build a private label apparel program. Sourcing, working with factories, dialing in decorations, quality control... ID handles all of this for people to make building their brand with private label apparel easy and profitable.

I grew up as surf-obsessed kid on the beach in New Jersey. I started working in a local, family-owned surf & sail shop when I was 15 and after college, landed a dream job with Quiksilver where I held roles in Sales Ops., Sales Mgt., Marketing, and ultimately – repping. Here we are, 20 years later!

Island Daze is a refreshing, premium take on private label that offers brand-builders awesome value on pieces they can be proud to offer their customers. Most other private label offerings consist of cheap, fast fashion ‘Esque, shrink and die designs/materials. Who wants to build their brand on pieces that leave their customer disappointed after a couple wears them?

I got a call from my friend Pancho Sullivan, who mentioned that Island Daze was looking for a California representative. At the time, the company was experiencing rapid growth and had recently added a West Coast showroom and distribution warehouse.

Since 2016, Craig Beck—the existing California rep—had done a phenomenal job growing the business, servicing all accounts statewide, managing the warehouse, and overseeing shipping for all dealers on the West Coast, as well as Hawaii and Guam. As the business continued to expand, Craig was promoted to VP of Sales, and California was divided into smaller rep zones.

I was fortunate to join the team and take on the territory covering Orange County, Los Angeles, and Nevada.

I’m grateful and excited to be working with Island Daze, a premium private-label partner, especially during a time of uncertainty and change across the industry driven by big-brand licensing and distribution. Shops and smaller brands are more focused than ever on expanding their in-store assortment and footprint while protecting stronger margins.

Island Daze is uniquely positioned as the ideal partner. Our factory-owned, premium, full-service model—backed by over 25 years of experience—gives us a clear advantage over competitors, allowing us to support our customers with the same level of care and capability, no matter how big or small their needs may be.

I hung out at the local snowboard and skateboard shop until they gave me a job. 2 years later I was managing the shop and from there I was hired as a sub rep for Ride Snowboards and DAKINE.

I love being part of a group that respects our shops and helps them create more products to offer to their customers. Shop branded apparel is rad and I’m hyped to be working with Island Daze to put more shop flags in the snow and sand.

As I noted I started working with Quiksilver in the 80’s. I graduated from San Diego State during that time. I was hired back after graduation and was ultimately hired to become a sub-rep in San Diego by Dan McInerny. After a few years Dan went into management, and I took over sales for Quiksilver in San Diego, Las Vegas and Arizona.

In late 2023, I was approached by my friend and fellow Aztec Alum, Craig Beck to see if I would like to start selling Island Daze in San Diego. I jumped at the chance, and the rest is history!

Island Daze has been like an instant family. I felt welcomed right into the mix by Abe, Craig, Carrie and the In-House Team as well as all the other Sales Reps.

It’s a large company that operates with the speed, flexibility and nimbleness of a very small one. Everyone is pulling in the same direction for success and there is rarely a time when a “No we can’t do that” is involved. It’s always, “let’s see how we can make that happen.

Growing up in Southern California, I was always enamored with the surfing industry. I started in the surfing industry in 1995. After graduating from CU Boulder, I moved to Maui. I managed the Hobie Hawaii Front St location for 2 years. I moved back to Orange County in 1997 to start a job at Quiksilver. In 1998, I started as a sales rep under the legend of Willy Morris. In 2003, I was promoted to the lead rep. I’ve been the sales rep for Quiksilver in LA/Central Coast for 28 years.

Island Daze is an authentic brand that represents the best in private label—integrity at every level of the business, which starts with the founder, Abe. Quality and styling are the #1 priority. Trend right products that lead the industry. I’m honored to have Island Daze in the quiver of brands I represent.

Looking for a change and a friend (Pat Artukovich) introduced me to a new company called SMP where I started as the Southern California sales rep. I got my start in golf via Stance socks.

As an avid golfer, I am shocked at how many times I have visited a destination golf course and wanted to purchase something to remember my experience, only to find a terrible collection of wild prints with extremely high price points. I think every shop needs to offer a collection of evergreen, price sensitive, customized garments. The fact that we offer great pricing with huge margins at Island Daze is the icing on the cake.

Through skateboarding & surfing. One day you're doing what you love, the next day, you're getting paid to work in the industry. It’s a trip.

I’ve been blessed to work with some great companies in my life. Island Daze has roots, heart, and real ‘ohana. I’m fired up about what’s next.

My last year of college at SDSU, I interned with a local surf company and was hired before the internship ended. The following year, I walked the Action Sports Retail show in San Diego and approached all the companies I would want to work with, with my resume in hand. I landed with a prominent footwear company and handled International Sales for a few years. Then after much encouragement from others in the industry, went out on my own as an independent sales rep and started representing companies in action sports, street wear and mid to high end boutique apparel and swim brands.

When I read or say the words, Island Daze, the first thing that comes to mind is the beauty and well-being that comes with being in or near the ocean. Nature. Sun kissed days, salty skin and sand between the toes. The freedom of breathing fresh, clean air and taking in a sunset after a productive day. Island Daze, the company, represents doing all these things in comfort. High quality, comfy clothing for active lifestyles that embrace your inner island daze, no matter where you are. 

I was offered a job working for the Caribbean rep at Volcom as an intern and worked there for about 11 years.

The opportunity to bring our customers the best qualities or a lower price. I love being able to provide customers with the best alternative for private label out there. We’ve been around and seen a lot, and the quality is amazing.